Transforming
Hearing Care
Across Saudi Arabia
Advanced hearing healthcare powered by innovation, clinical expertise, and a fully integrated care ecosystem.
For more than three decades, Almadina Hearing Co. has upheld a steadfast commitment to delivering exceptional hearing-care solutions that enhance communication, confidence, and overall quality of life for individuals and families across Saudi Arabia. Since our establishment in 1992, we have built a strong foundation rooted in clinical expertise, professional integrity, and service excellence strengthened by our longstanding strategic partnership with Sonova - Phonak. Our focus is centered around patients, partners, and our highly qualified Saudi audiologists who work with dedication to provide precise diagnostics, personalized treatment, and trusted outcomes. Through continued national expansion, investment in professional development, and the integration of advanced hearing technologies, Almadina Hearing remains committed to elevating the standards of hearing care in the Kingdom. As we move forward, we are proud to support the healthcare transformation outlined in , contributing to a future where world-class, accessible, and technology-enabled hearing care is available to every community we serve.
Leaders in Hearing Healthcare
For more than 30 years, Almadina Hearing has been a trusted leader in hearing healthcare through the kingdom of Saudi Arabia. Our team of qualified audiologists and hearing care professionals is committed to delivering personalized solutions and exceptional clinical care. Through continuous professional development, our specialists remain at the forefront of advances in audiology and hearing technology.
We provide a comprehensive range of advanced hearing solutions, including innovative hearing aids equipped with intelligent sound processing, speech enhancement, Bluetooth connectivity, rechargeable technology and AI integrated hearing aids . Our long-standing partnership with Phonak, a global leader in hearing technology and part of the Sonova Group, Switzerland, has enabled us to bring world-class hearing innovations to the Kingdom since 1993.
By combining clinical expertise, advanced technology, and trusted international partnerships, Almadina Hearing continues to enhance communication, improve quality of life, and set the benchmark for hearing healthcare excellence.
of Care
A Journey of
Care & Innovation
Committed to
Better Hearing
for Everyone
For more than three decades, Almadina Hearing has remained committed to advancing hearing healthcare in Saudi Arabia. Through highly qualified professionals, advanced hearing aids, and local manufacturing, we continuously work to deliver the highest standards of hearing care. Our commitment is shown in every patient’s feedback, every hearing solution we provide, and every step we take toward shaping the future of hearing healthcare.
Discover Our Services
Foundation of our work
The Foundation That Guides Every Step We Take
At Almadina Hearing, our mission, vision, and core values guide everything we do — from delivering compassionate care to patients, to supporting our teams and driving progress in healthcare.
Our Vision
Hearing Health for All
A community with better hearing health and limitless communication.
Our Mision
Care Without Compromise
We are passionate about providing advanced audiology products and services for people to get effectively connected to the world through outstanding practices and innovative methods that ensure premium-quality care, greater access with ultimate convenience, and seamless integration among circle of care members, while positively contributing to the development of the local audiology ecosystem.
Our Core Values
What We Stand For
Certified to the Highest Global Standards
Al Madina Hearing operates under the most rigorous international quality and regulatory frameworks ensuring every product, procedure, and patient interaction meets globally recognised benchmarks for safety and excellence.
Our dual accreditation under ISO 13485 and SFDA reflects a deep organisational commitment to quality management, clinical governance, and continuous improvement across all operations.
13485
Medical Devices QMS
International standard specifying requirements for a quality management system where an organisation needs to demonstrate its ability to provide medical devices and related services that consistently meet customer and applicable regulatory requirements.
& Fully Compliant
Licensed and regulated by the Saudi Food and Drug Authority the Kingdom's primary regulatory body overseeing medical devices. All products distributed and manufactured by AHG meet SFDA's stringent safety, efficacy, and quality standards.
World-Class Partners,
Local Expertise
Almadina Hearing is the exclusive agent for Phonak, the Swiss company that is the world leader in the field of hearing, through its continuous efforts in developing and producing creative hearing solutions and reaching the best innovations in this field. Phonak manufactures high-quality medical hearing aids for all types and degrees of hearing loss, all lifestyles, ages and different financial capabilities to purchase. In addition, the company manufactures digital hearing aids such as Ruger devices and various wireless accessories that work together with medical hearing aids to overcome the challenges of listening in various acoustic environments.
Al Madina Hearing's clinical and commercial strength is underpinned by exclusive strategic partnerships with the world's leading hearing technology manufacturers. These relationships give our patients access to the most advanced hearing solutions available globally — fitted and supported by our expert Saudi audiologists.
Each partnership is built on shared values of innovation, quality, and patient-first care — backed by formal authorisation agreements, training programmes, and dedicated supply-chain commitments.
partners
history
available
served
World's leading provider of innovative hearing care solutions. Parent company of Phonak and Unitron - Almadina's primary strategic alliance driving the full product portfolio across KSA.
Globally recognised leader in advanced hearing aids. Phonak's cutting-edge rechargeable and Bluetooth-enabled devices form the cornerstone of Almadina's premium product offering.
Innovative hearing solutions with a patient-centred approach. Unitron's accessible pricing tier ensures Almadina can serve a broad demographic without compromising on quality.
German precision engineering for custom earmould materials and 3D-printing consumables. Dreve directly supports Almadina Digital Factory's manufacturing capabilities and export operations.
Interested in partnering with Al Madina Hearing or becoming an authorised distributor? We welcome conversations with aligned organisations across the GCC.
Get in Touch →The people behind our mission
Leadership & Team
Dedicated professionals guiding Almadina Hearing with expertise, compassion, and a shared vision for better hearing health.
Dr. Fahad Alotaiby
Visionary leader with 20+ years in audiology and healthcare management across the GCC region.
Mr. Abdullah Alotaiby
Operations expert ensuring seamless delivery of hearing care services across all branches.
Dr. Osama Alrumi
Board-certified audiologist with a passion for transforming lives through advanced hearing solutions.
Ms. Sarah Al-Arabi, MHA
Leading a team of specialist audiologists delivering precision diagnostics and tailored care plans.
Mr. Mohamed Ragae Hassan
Leading a team of specialist audiologists delivering precision diagnostics and tailored care plans.
Eng. Emad Farid
Leading a team of specialist audiologists delivering precision diagnostics and tailored care plans.
Mr. Alwaleed Iraqi
Leading a team of specialist audiologists delivering precision diagnostics and tailored care plans.
Mr. Asif Ali Baig Mirza
Leading a team of specialist audiologists delivering precision diagnostics and tailored care plans.
Mr. Emad M. Alalfy
Leading a team of specialist audiologists delivering precision diagnostics and tailored care plans.
Mr. Mutaz Ali
Leading a team of specialist audiologists delivering precision diagnostics and tailored care plans.
Our difference
Why Almadina
Hearing?
Eight reasons why thousands of patients and healthcare institutions choose Almadina Hearing for their audiology needs.
01
Strong reputation built on trust, consistency, and excellence
02
Leading provider with over 30 years of experience
03
Exclusive provider of Phonak hearing solutions in Saudi Arabia
04
Nationwide accessibility through over 20 branches
05
Highly qualified Saudi audiology team
06
Proven track record with hospitals, clinics and medical specialists
07
Reliable after-sales support and long-term service commitment
08
Local ear-mold manufacturing ensures faster delivery and better fit
Aligned with the Kingdom
Our Role in
Saudi Vision 2030
Almadina Hearing is proud to be an active contributor to Saudi Vision 2030 — advancing healthcare quality, empowering Saudi nationals, and building a sustainable, world-class audiology ecosystem across the Kingdom.