Transforming
Hearing Care
Across Saudi Arabia
Advanced hearing healthcare powered by innovation, clinical expertise, and a fully integrated care ecosystem.
Leaders in Integrated Hearing Healthcare
Almadina Hearing Group (AHG) is a specialized Saudi healthcare group established in 1992, focused exclusively on hearing care, ENT-related services, digital hearing solutions, and medical manufacturing.
Since its establishment, the Group has grown steadily through an integrated operating model that connects diagnosis, clinical care, hearing-device supply, after-sales services, and localized production — all under a unified governance and quality framework.
Over three decades, AHG has built a leading position in the Saudi hearing care industry, supported by a strong and reputable brand, long-standing relationships with government entities, and leadership in hearing-aid solutions across multiple technology and pricing tiers.
The Group's wide geographic presence, modern clinics, and highly qualified audiology workforce enable accessibility through physical branches, home visits, mobile clinics, and digital channels — while maintaining strong relationships with insurance providers and institutional clients.
These capabilities position Almadina Hearing Group as a trusted, compliant, and innovation-driven hearing care platform that directly supports improved quality of life and the objectives of Saudi Vision 2030.
Excellence
Across KSA
Audiologists
of Care
Our Journey
For more than three decades, Almadina Hearing Co. has upheld a steadfast commitment to delivering exceptional hearing-care solutions that enhance communication, confidence, and overall quality of life for individuals and families across Saudi Arabia. Since our establishment in 1992, we have built a strong foundation rooted in clinical expertise, professional integrity, and service excellence strengthened by our longstanding strategic partnership with Sonova - Phonak. Our focus is centered around patients, partners, and our highly qualified Saudi audiologists who work with dedication to provide precise diagnostics, personalized treatment, and trusted outcomes. Through continued national expansion, investment in professional development, and the integration of advanced hearing technologies, Almadina Hearing remains committed to elevating the standards of hearing care in the Kingdom. As we move forward, we are proud to support the healthcare transformation outlined in , contributing to a future where world-class, accessible, and technology-enabled hearing care is available to every community we serve.
Foundation of our work
The Foundation That Guides Every Step We Take
At Almadina Hearing, our mission, vision, and core values guide everything we do—from delivering compassionate care to patients, to supporting our teams and driving progress in healthcare.
Our Vision
A community with better hearing health and limitless communication
We envision a future where every individual across Saudi Arabia has seamless access to world-class hearing healthcare, regardless of their location or circumstances. By combining cutting-edge audiological technology with compassionate, patient-centered care, we aim to set new standards in the hearing healthcare industry. Our commitment extends beyond simply providing hearing solutions—we strive to build lasting relationships with our patients, supporting them throughout their entire hearing journey with continuous innovation, education, and personalized service. Through strategic partnerships, community outreach programs, and the integration of the latest digital health solutions, Almadina Hearing will create a comprehensive network that ensures hearing health is accessible to all. We are dedicated to raising awareness about the importance of hearing wellness, breaking down barriers to care, and empowering individuals to live fuller, more connected lives. Our vision is not just to restore hearing, but to transform lives, strengthen communities, and establish Saudi Arabia as a regional hub for excellence in audiological care.
Our Mission
Delivering world-class audiology care
At Almadina Hearing , we combine cutting-edge technology with compassionate, personalized care to transform lives through better hearing. Our team of expert audiologists stays at the forefront of innovation through continuous training, ensuring every patient receives world-class diagnostic precision and customized solutions. We believe exceptional hearing care goes beyond devices—it’s about understanding each patient’s unique needs, building lasting relationships, and providing unwavering support throughout their hearing journey. As a proud contributor to Saudi Arabia’s Vision 2030, we extend our impact beyond individual care through community outreach, awareness initiatives, and partnerships that make hearing healthcare accessible to all. By training the next generation of audiologists, advancing research, and serving underserved populations, we’re building a healthier, more inclusive society. Our mission is clear: restore hearing, enhance lives, and lead the transformation of hearing healthcare across the Kingdom.
Belonging
It is about all of us,
everyone is involved
Trustworthy
Committed in heart
and mind
Our
Core
Values
Efficiency
Do the right thing
the right way
Dynamic
Proact, adapt and
move fast
Excellence
The gradual result of always
striving to do better
More than hearing care… empowering meaningful communication.
Investing in Your Hearing, Enhancing Your Quality of Life
At المدينة للسمع, we believe that clear hearing is the foundation of effective communication and a better quality of life. With more than three decades of experience, we deliver comprehensive hearing-care services built on clinical accuracy, specialized expertise, and advanced technology by supporting our patients through every stage of their hearing journey, from precise diagnosis to ongoing care and follow-up.
Qualified Expertise, Personalized Hearing Care
Our specialists are committed to providing hearing solutions that go beyond treatment; offering guidance, support, and personalized care to ensure the best possible hearing outcomes for every patient.
Certified to the Highest Global Standards
Al Madina Hearing operates under the most rigorous international quality and regulatory frameworks ensuring every product, procedure, and patient interaction meets globally recognised benchmarks for safety and excellence.
Our dual accreditation under ISO 13485 and SFDA reflects a deep organisational commitment to quality management, clinical governance, and continuous improvement across all operations.
13485
Medical Devices QMS
International standard specifying requirements for a quality management system where an organisation needs to demonstrate its ability to provide medical devices and related services that consistently meet customer and applicable regulatory requirements.
& Fully Compliant
Licensed and regulated by the Saudi Food and Drug Authority the Kingdom's primary regulatory body overseeing medical devices. All products distributed and manufactured by AHG meet SFDA's stringent safety, efficacy, and quality standards.
World-Class Partners,
Local Expertise
Almadina Hearing is the exclusive agent for Phonak, the Swiss company that is the world leader in the field of hearing, through its continuous efforts in developing and producing creative hearing solutions and reaching the best innovations in this field. Phonak manufactures high-quality medical hearing aids for all types and degrees of hearing loss, all lifestyles, ages and different financial capabilities to purchase. In addition, the company manufactures digital hearing aids such as Ruger devices and various wireless accessories that work together with medical hearing aids to overcome the challenges of listening in various acoustic environments.
Al Madina Hearing's clinical and commercial strength is underpinned by exclusive strategic partnerships with the world's leading hearing technology manufacturers. These relationships give our patients access to the most advanced hearing solutions available globally — fitted and supported by our expert Saudi audiologists.
Each partnership is built on shared values of innovation, quality, and patient-first care — backed by formal authorisation agreements, training programmes, and dedicated supply-chain commitments.
partners
history
available
served
World's leading provider of innovative hearing care solutions. Parent company of Phonak and Unitron — Almadina's primary strategic alliance driving the full product portfolio across KSA.
Globally recognised leader in advanced hearing aids. Phonak's cutting-edge rechargeable and Bluetooth-enabled devices form the cornerstone of Almadina's premium product offering.
Innovative hearing solutions with a patient-centred approach. Unitron's accessible pricing tier ensures Almadina can serve a broad demographic without compromising on quality.
German precision engineering for custom earmould materials and 3D-printing consumables. Dreve directly supports Almadina Digital Factory's manufacturing capabilities and export operations.
Interested in partnering with Al Madina Hearing or becoming an authorised distributor? We welcome conversations with aligned organisations across the GCC.
Get in Touch →The people behind our mission
Leadership & Team
Dedicated professionals guiding Almadina Hearing with expertise, compassion, and a shared vision for better hearing health.
Dr. Fahad Alotaiby
Visionary leader with 20+ years in audiology and healthcare management across the GCC region.
Mr. Abdullah Alotaiby
Operations expert ensuring seamless delivery of hearing care services across all branches.
Dr. Osama Alrumi
Board-certified audiologist with a passion for transforming lives through advanced hearing solutions.
Ms. Sarah Al-Arabi, MHA
Leading a team of specialist audiologists delivering precision diagnostics and tailored care plans.
Mr. Mohamed Ragae Hassan
Leading a team of specialist audiologists delivering precision diagnostics and tailored care plans.
Eng. Emad Farid
Leading a team of specialist audiologists delivering precision diagnostics and tailored care plans.
Mr. Alwaleed Iraqi
Leading a team of specialist audiologists delivering precision diagnostics and tailored care plans.
Mr. Asif Ali Baig Mirza
Leading a team of specialist audiologists delivering precision diagnostics and tailored care plans.
Mr. Emad M. Alalfy
Leading a team of specialist audiologists delivering precision diagnostics and tailored care plans.
Mr. Mutaz Ali
Leading a team of specialist audiologists delivering precision diagnostics and tailored care plans.
why choose Almadina Hearing ?
At المدينة للسمع, we combine clinical expertise, advanced hearing technology, and personalized care to deliver reliable hearing solutions that truly make a difference in everyday life.
1992 founded
Established in 1992, Almadina Hearing brings over three decades of trusted hearing-care expertise, building a legacy grounded in clinical excellence and patient-centered service.
+33 years of experience
With more than 33 years of experience, we remain committed to delivering consistent quality, trusted outcomes, and long-term hearing solutions.
+22 Branches around the kingdom
Through more than 22 branches across Saudi Arabia, we ensure accessible hearing services that bring advanced care closer to communities nationwide.
+80% Saudi Audiologist
With +80% Saudi audiologists, we proudly empower qualified national professionals while strengthening the Kingdom’s healthcare sector through local expertise.
+ 40 Professional Audiologists
Our team of over 40 professional audiologists provides accurate diagnoses and personalized hearing solutions, ensuring reliable and high-standard clinical care.
ISO & SFDA
Being ISO and SFDA certified, we adhere to international quality and regulatory standards to guarantee safety, reliability, and excellence in every service we deliver.
Our difference
Why Almadina
Hearing?
Eight reasons why thousands of patients and healthcare institutions choose Almadina Hearing for their audiology needs.
01
Strong reputation built on trust, consistency, and excellence
02
Leading provider with over 30 years of experience
03
Exclusive provider of Phonak hearing solutions in Saudi Arabia
04
Nationwide accessibility through over 20 branches
05
Highly qualified Saudi audiology team
06
Proven track record with hospitals, clinics and medical specialists
07
Reliable after-sales support and long-term service commitment
08
Local ear-mold manufacturing ensures faster delivery and better fit
Aligned with the Kingdom
Our Role in
Saudi Vision 2030
Almadina Hearing is proud to be an active contributor to Saudi Vision 2030 — advancing healthcare quality, empowering Saudi nationals, and building a sustainable, world-class audiology ecosystem across the Kingdom.
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